Roman Šedivý

Roman is a CCO at Dotidot – a European SaaS/SWaS platform that helps large-scale e-commerce brands automate performance marketing without losing control, context, or connection with the customer. At Dotidot, Roman works with growth-focused brands across Europe to make sure automation doesn’t just run – it delivers. His focus is on turning product-level data into market-ready strategies that scale across regions, channels, and customer realities. Roman shares how Dotidot partnered with Notino – one of the most successful beauty e-commerce brands – to scale campaigns across multiple markets (more than 20 countries) while staying deeply localized. You’ll learn how to structure your product feed, campaigns, and creative to support expansion without sacrificing performance or brand relevance. This session is for e-shop owners/ marketers who want to scale smarter: not just fast, but intentionally – with data, context, and local impact.