Jakub Macenauer
CMO/COO
Jakub leads marketing and operations at FAVI – the home furniture and decor search engine across Europe. He’s obsessed with clarity, structure, and bold ideas that actually scale. His focus: making growth simple, measurable, and unstoppable.
Előadóhoz kapcsolódó program(ok)
15:00 -
15:30
- International Hall by Allegro
Páros előadás
From Idea to Impact: Building AI-Powered TV and omnichannel Campaigns Across Markets
Értékesítés és OmnichannelMarketing & Kreatív tartalom
Leírás
Building an omnichannel strategy for strong brand impact and measurable growth. How AI can be used to create and adapt TV campaigns across multiple markets, align them with omnichannel strategy and measure their true impact. Learn how data, creativity and technology come together to transform TV from an awareness driver into a performance engine.
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